Ten Ways to Reach Customers on Their Mobile Devices, SmartPhones and Tablets

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Ten Ways to Reach Customers on Their Mobile Devices (SmartPhones and Tablets)


The great thing about mobile devices, like feature Mobilephones, smartphones, and tablets is that they are connected to a single person and they offer
lots of different ways to get your marketing messages delivered and noticed by the people who use them.

Phone Charging Stations

Chargezone is a public smartphone charging media with brand focused advertising which charges 99% of smartphones from between 5-20 minutes while continuously playing your promotional video on the 17-19" interactive screen .

When sponsored and wrapped with your brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like discount vouchers on smartphone,  tickets on smartphones, mobile phone payment or android/ iPhone apps on mobile phones.

 The new, innovative idea would further help with improving your product ranges and further promote any services during the events.


Text Messaging (SMS)

Every mobile phone has the ability to send and receive text messages, also known as Short Message Service (SMS) messages.
SMS is limited to 140 characters of plain text, but that’s a good thing because short messages are a quick read that save your customers time reading
through the stuff that isn’t important. SMS is perfect for sending alerts, reminders, coupons, and other messages that get to the point quickly. You
can also include links to mobile Web sites, downloads, and phone numbers.

Multimedia Messaging Service (MMS)

MMS messages are text messages with the ability to include more text as well as multimedia enhancements such as pictures, video, and sound. Think of MMS
messages as e-mails that get delivered directly to a phone’s message inbox via a phone number instead of an inbox in an e-mail service via an e-mail address.
MMS messages are perfect for sending product brochures, greeting cards, audio messages, and videos that show your products or services in action.

Mobile E-Mail

People check their e-mail on-the-Go, at home, at work, in bed, in the bathroom, on the sidelines at the kids’ soccer games, and even while they drive. E-mail is still one of the best ways for people to exchange and share
private messages and files with each other. More people than ever are checking their e-mail on mobile devices because people are always on the go.
Mobile e-mail is also one of the lowest-cost ways to deliver your message —it’s low-cost for you and your customers.

Mobile Internet Sites

Phones with Internet browsers have the ability to access the Internet so people can interact with Web sites from almost anywhere. People who
browse the Internet on phones and other mobile devices are often looking for directions, contact information, reviews and ratings, and other stuff that
helps them make fast decisions while they are away from their computers.Because mobile phones aren’t as powerful or big as computers, you need to make sure your Web sites are formatted to provide a good experience to
your mobile visitors. After you have a handle on the differences between designing Internet pages for computers versus mobile devices, you can build

Mobile Applications

You can provide rich software-like experiences to smartphone owners and people who use mobile devices such as the iPad by developing mobile applications
for them to use. Applications are like computer programs that are installed on the device, and they are useful for all kinds of things, from checking
account balances to playing games. The benefit of providing mobile applications isn’t limited to productivity or entertainment, however. Mobile apps
can include your advertising and branding, and you can even sell your mobile applications to make money.

Interactive Voice Response (IVR)

Mobile phones can do a lot of cool things, so it’s easy to forget that the primary function of a phone is the ability to make and receive voice calls. In
fact, voice calls are a lot more convenient while people are on the go in some circumstances. For example, phone numbers in mobile Web sites or text messages
can be clicked or touched to automatically dial the number, and placing an order or listening to a voice message is easier to do than staring at a screen
or typing while walking down the street or standing in line. Interactive Voice Response (IVR) is a technology that allows you to send and receive voice calls
from people and interact with them without involving a live person on your end of the call.
Mobile Social Media (The New Boys on the Block )
Why wait until you’re in front of a computer to interact with customers and colleagues through a social media site when you can be involved in conversations
through a mobile device and never miss a conversation? Social media is one ofthe main behaviors driving the adoption of smartphones. Your business can
be a part of the growing number of real-time conversations when you include social media in your mobile marketing strategy.

Mobile Advertising

A mobile device’s screen is the focus of attention multiple times per day for everyone who owns one. Wherever there are lots of eyeballs, there are lots of
opportunities for advertising to deliver your message. Mobile advertising can be placed on mobile Web sites in much the same way as regular Web sites,
but that’s not all. You can also advertise in mobile applications, during downloads,in mobile videos, in mobile e-mails, voice and IVR calls, and in text and
MMS messages.

Mobile Commerce and Location-Based Enabled Engagements

Mobile phones and devices can act like order-takers when the goal of yourmarketing message is an immediate purchase. You can sell your stuff through
mobile Internet sites and voice ordering systems, and you can sell downloads and other content by accepting payments by credit card or by charging the
purchase to your customer’s mobile phone bill. Mobile phones can also act like digital wallets that can pay for things at retail through mobile pointof-sale systems and bar code scanners.

Mobile-Enabled Traditional Media

Marketing, at its core, is about communication and engagement. As a marketer,it’s your job to communicate and engage your customer — that is,
impart information and news about your products, services, and related activities to your audience (customers, clients, partners, and society at large)
so that they can know what your organization does and how to connect with
you.The mobile channel requires that you either have permission from a consumer prior to proactively engaging them on a mobile device or that the mobile consumer is aware of your
mobile programs so that he reaches out and engages you, the best way to
do either is to mobile-enable your traditional and digital media by putting mobile call-to-actions in your media and inviting consumers to pull out their mobile devices and contact you.

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The Public Smartphone Charging Media  with Brand Focused Advertising

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